01 / Results
Numbers that speak for themselves.
Where I have hard data, I'll give you hard data. Where I'm working from memory or client-reported outcomes, I'll tell you that too \u2014 because context matters more than a number without a story.
84%
Opt-in Rate
Free class landing page for Womben Wellness \u2014 "Feminine Based Business." Verified via ClickFunnels dashboard. Industry average for opt-in pages: 20\u201335%.
682%
ROAS
Liberated Womb 2025 launch. $6,192 ad spend \u2192 $48,452 revenue \u2192 $42,260 profit. Copy-driven funnel with full email sequence and sales page.
43%
Sales Page Conversion
Liberated Womb launch week peak \u2014 43.55% conversion from sales page view to order form. Tracked daily across the full campaign window.
1.2M
TikTok Views \u2014 Single Post
NYSORA "IV Mistakes" series \u2014 Part 2. 42.1K likes, 1.6K shares, 5.3K saves. Script and caption written for a medical education brand targeting clinicians globally.
1.5M
Instagram Views \u2014 30 Days
Womben Wellness professional dashboard, Nov\u2013Dec. 45.9K interactions, 1.6K new followers in a single month from organic content alone.
100%
Sales Goal Hit
Online course launch reached full sales target within the first 5 days of the campaign window. All launch and landing page copy written solo.
Liberated Womb \u2014 Launch Funnel Data
LW25 vs Previous Launches \u2014 ROAS Comparison
84% Opt-in Rate \u2014 Verified
TikTok \u2014 1.2M Views Single Post
Instagram \u2014 1.5M Views / 30 Days
A note on context
Not every project came with a dashboard. Some of my strongest work \u2014 particularly earlier agency projects \u2014 is measured in client retention, repeat briefs, and qualitative feedback rather than tracked metrics. Screenshots above are from live campaign dashboards. I'm always happy to walk through methodology on a call.
02 / Strategy
Strategy isn't just a
plan \u2014 it's a point of view.
I've worked both sides: building strategy from the ground up, and executing someone else's vision with precision. Here's how each looks in practice.
Built from scratch
Grow My Program \u2014 Full Content Ecosystem
Inherited a client roster with no documented brand voices, inconsistent email cadence, and zero content calendar. Built a full content system from scratch: voice guides per client, a 12-week email sequence template, newsletter scheduling, and a blog-to-social repurposing workflow.
Result: agency grew its client base 4� in one year. I was the sole writer behind all client output during that growth period.
Scope: brand voice � email strategy � editorial calendar � content repurposing � social planning
Executed & elevated
NYSORA \u2014 Multi-Platform Content Engine
Joined an established medical education brand with existing strategy and a newsletter audience of 80k+. My role: take their framework and make every piece of content better \u2014 tighter, more engaging, more on-brand.
Contributed to product content across 6 mobile apps and 2 web platforms while maintaining QC across all written channels.
Scope: website � email automation � in-app messaging � landing pages � video scripts � ad copy
Launch strategy
Womben Wellness \u2014 Campaign Architecture
Designed and executed the full content rollout for a digital course launch and podcast debut simultaneously. This included pre-launch warm-up sequence, launch week email cadence, social proof integration, objection-handling copy, and post-launch re-engagement. Podcast hit 2,375 downloads in week one. Course hit 100% of sales goals in 5 days.
Scope: launch sequencing � email cadence � social � landing page � podcast launch � post-launch nurture
How I think about strategy
Good strategy starts with who you're talking to and what they're afraid of. Every content decision I make \u2014 platform, format, tone, cadence \u2014 flows from that. I'm not precious about the format. I care whether it works.
03 / Email
Email Newsletters & Sequences
Email that gets opened.
And then acted on.
Two distinct client voices \u2014 a children's acting school and a women's wellness brand. Same craft, completely different energy. That range is the point.
Welcome Sequence \u2014 4 Emails
Acting for Kids & Teens
Grow My Program client
A 4-email nurture sequence converting free guide opt-ins into class enrolments. Written to sound like the founder \u2014 warm, credible, zero pressure.
Email 1 \u2014 Welcome + Free Guide Delivery
Email 2 \u2014 Benefits of Acting (Value Email)
Email 3 \u2014 Class Format + Soft CTA
Email 4 \u2014 Bonus Resource + Community CTA
Launch Email Sequence \u2014 10 Emails
Womben Wellness \u2014 Liberated Womb
682% ROAS � $42,260 profit
A full promotional email sequence for the Liberated Womb high-ticket launch ($999\u2013$1,999). Each email tackled a different objection \u2014 time, money, past failure, fear \u2014 while building urgency toward Founder's Club close. Below: the sequence structure and two sample emails.
10-Email Launch Sequence — Structure
Encore reminder (2hr + 30min) → Replay + social proof → Cart open → Objections: Time / Overwhelm / Price / Fear → Cart close (24hr) → Final close. Each email tackled one objection using a real story before the offer pivot.
Writer's note
Every email in this sequence was written to feel like it came from Usha personally \u2014 not a brand, not a team. The objection-handling emails each used a real story before the pivot to the offer. The result was a sequence that felt like mentorship, not marketing. ROAS: 682%. Profit: $42,260.
04 / Landing Page
Copy that converts browsers
into buyers.
Two landing pages from the same client \u2014 one opt-in (free class), one full sales page (high-ticket membership). Same brand voice, different conversion goals.
Opt-in / Free Class Page
Womben Wellness
84% conversion rate \u2014 verified
Live ClickFunnels data \u2014 Feminine Based Business free class
\u2726 Free Workshop � Thursday May 27th
Redefining Business for
Your Unique Feminine Physiology
The pressure is on to be a 'boss babe' and participate in 'the grind'... but at what cost to our mental and physical health?
Reserve Your Spot for Free \u2192
Free to attend � 75 minutes � Live on Zoom
The Problem
The Girlboss Antithesis
We became a man's world, and it means running a business will impact life as a womban. This workshop works within the FEMALE model because your heart knows your own timing \u2014 not your to-do list.
3 Big Ideas
Male vs Female Physiology � Rest Periods � Focus on What You Love
Learn how to do business in a regenerative way \u2014 and finally stop fighting your own biology to get there.
Long-form Sales Page
Womben Wellness \u2014 Liberated Womb
43% sales page conversion at peak � $42,260 profit
Full-length sales page for a $999\u2013$1,999 high-ticket wellness membership. Written to handle 7 objections inline, lead with identity transformation, and close with urgency \u2014 without manufactured pressure.
Option A: Stop Giving Away the Best Years of Your Life. Become the Center of Your Own Story.
Option B: Stop Bleeding Yourself Dry in the Name of Being Good. Claim Your Feral Magnetism.
Option C (winner): The World Doesn't Need Another Good Girl. Enter the Wombiverse.
"You're done trying to be a good woman. You want to be a free one."
The page opens by naming six specific lived experiences \u2014 each one a mirror for the reader \u2014 before offering the reframe: "The world doesn't need your good behavior. It changes when you are fully, wildly, unapologetically you."
Writer's note \u2014 what made this page convert
The Liberated Womb sales page was structured around identity, not features. Instead of listing what's inside the program, the first third of the page described who the reader is right now \u2014 in enough specific detail that she felt seen before a single offer was made. The FAQ section reframed every objection as an unspoken fear, then dissolved it with evidence. The page also included inline A/B tested headline variants and a 7-day money-back guarantee positioned as a statement of confidence, not a safety net.
05 / Social
Scroll-stopping copy.
Every time.
1.2M TikTok views on a single post. 1.5M Instagram views in 30 days. Two completely different brands, two completely different voices \u2014 same underlying craft.
TikTok + Instagram Reel
NYSORA, Inc. \u2014 Medical Education
1.2M views � 42.1K likes � 5.3K saves
Instagram Reel \u2014 NYSORA � Script + Caption
TikTok \u2014 Viral Analytics Dashboard
About this post
Part 2 of the "IV Mistakes" series \u2014 written for a global medical education brand targeting anesthesiologists and nurses. The challenge: make highly technical clinical content feel urgent and watchable. The hook "Have you seen this mistake being made?" created professional curiosity that drove 1.6K shares and 5.3K saves \u2014 meaning clinicians bookmarked it to reference and share with colleagues.
Instagram \u2014 Organic Content Strategy
Womben Wellness
1.5M views � 45.9K interactions � 1.6K new followers \u2014 30 days
Instagram Insights \u2014 Nov\u2013Dec
Womben Wellness \u2014 Educational � Voice + Tone Example
The copy strategy behind 1.5M views in a month wasn't volume \u2014 it was voice precision. Every caption was written to make the reader feel deeply understood before offering anything. We avoided generic wellness-speak in favour of specific, embodied language: not "you deserve to heal" but "you've been holding it all together so long you've forgotten what it feels like to be held."
#wombenwellness #cyclicalliving #femininehealth #wombhealing #hormonehealth
Content Strategy \u2014 What drove the numbers
Content pillars: education (hormone science in plain language), identity (who she's becoming), community (she's not alone), and soft conversion (course CTAs woven into value posts). Posting cadence, story-to-feed ratio, and Reel scripting all sat within a single strategy \u2014 no random posting.
Two brands. Two completely different voices.
NYSORA needed copy that felt authoritative and peer-to-peer \u2014 written for clinicians, not patients. Womben Wellness needed copy that felt like a wise, warm friend who also happened to know everything about your nervous system. Adapting register, vocabulary, and emotional tone across industries is one of the most valuable things a content strategist can do \u2014 and these two accounts are proof it's something I do well.
06 / Blog
Long-form that people
actually finish reading.
SEO-informed, brand-voice-led writing for Womben Wellness. Every article balances scientific credibility with the brand's warm, direct tone \u2014 and ends with a clear conversion CTA.
Long-form Blog Article
Womben Wellness
Published August 2025 � 1,171 Instagram likes on related post
Article \u2014 Full page view
Body \u2014 Science + Structure
Solution Section + CTA
Opening hook: "They told us 'less is more' when it came to eating. But for women, less often means less energy, less fertility, and less connection to our bodies." \u2014 drops the reader into the argument before any context. No preamble.
"Is this really serving your body, your hormones, and your womb? Or is it just a new form of deprivation disguised as wellness?"
Structure: The article uses a time-based framework (After 1 Day / After 2 Days / After 1 Week / After 1 Month) to walk through the physiological effects of fasting on the female body \u2014 cortisol, blood sugar, reproductive hormones, metabolism. Science is translated into plain language without losing accuracy.
Pivot + solution: The "So What the Heck Do I Do Instead?" section reframes Ayurveda not as spiritual practice but as practical, body-aligned eating logic \u2014 giving the reader two immediately actionable habits. The article closes with a soft CTA to Wise Womban Way, the brand's seasonal Ayurvedic course.
Conversion strategy: The Instagram Reel embedded mid-article (1,171 likes) repurposed the same content as a short-form video \u2014 demonstrating multi-platform content thinking across a single research piece.